As usual Paddy Power seems to be the only bookmaker trying to grab the initiative, this time they have a series of offers for the Grand National to attract the punters.
They are offering Faller Insurance, where you can back your horse at a slightly lower price, (ie, a 7/2 shot would become 3/1 with insurance) if your horse (with insurance) then falls, you get your money back.
They are also offering 5 Places on all Each-Way bets. And on top of all that they have a £20 Free Bets offer.
If you place 5 bets of £10, that will be matched with a Free Bet of £10. Repeat the 5 bets of £10, and Paddy Power will give you another Free Bet of £10.